Users will soon have a updated setting that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the service disclosed that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a global rollout. This shift comes amid a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing video streams on a competing service only show AI-generated videos. A considerable share of this output is deemed low-quality AI content, a phrase for inferior, mass-produced content that is often illogical or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to science explainers, and we want to give people the power to increase or decrease of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The service announced that there are currently over a billion videos on its service identified as artificially created. In total, over 100 m videos are added to the service each day, making AI-generated material a minor percentage of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the level of artificial media they watch by opening the topic control feature in the platform and choosing “AI-generated content”. Additional categories that can already be modified under the tool cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
Its policies require users to tag convincing artificially created content, and it bans malicious AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the app will henceforth add an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting content made by AI. This step is designed to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
The company is furthermore launching a two million dollar AI literacy fund for specialists and organizations to produce educational content about ethical AI use. This program will benefit non-profit groups focused on teaching coding and technology.
Platform Protection
The video-sharing app has supported its content review process, following controversy over proposals to lay off numerous review team members in the United Kingdom. TikTok is planning to eliminate 439 jobs in its content moderation division in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official explained that people-led review would remain essential, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by staff. The platform stated a notable drop in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
